With the opening address delivered by Bryan K. O’Rourke and is the president of the Fitness Industry Technology Council. He has contributed to and written four books with his most recent publication, Customer Engagement and Experience In The Fitness Sector.

Dean is an independent health, fitness  and wellness professional, with years of experience advising Ragdale Hall and Energie Global BrandManagement. Dean will be interviewing the presenters about their technology solutions.

Paul will be speaking about persuasive technology. In this session Paul will clarify products, service and software that have persuasive characteristics and those that don't and how to harness them to improve retention, reduce attrition and improve customer loyalty.

Melvyn brought us statistical methods designed to accurately measure member behaviour. This year he will explain how to spot bogus claims and how to test to see if your retention strategy or product does what is says on the tin.

From Israel, Coach Ai’s CEO, Shai Neiger will speak about the use of Artificial Intelligence within mobile applications and explain how Chatbots can be used to enhance and automate communications during the on boarding process.

Mike is the general manager at TRP and will be discussing how technology can be used as a method to enhance the customer experience via the use of the Net Promoter Score.

Matthew Schober COO from Gym Farm will describe how beacon technology can help operators understand where customers are within a facility and how to use that information to communicate with them.

Troy Simon CEO from Gym Farm will present alongside Matthew and explain how insurance companies trust the data they produce.