Brought to you by Retention Guru.


Global retention expert, Dr. Paul Bedford, will host his 6th annual Retention Convention virtually for 2020, bringing together speakers from around the world to form a documentary-style event:

Turning Customers to Communities

Thursday 3 December 2020

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Turning Customers into Communities

Now more than ever we want to feel like we belong to something meaningful. The theme of this year's Retention Convention will be building communities. 

5 International Speakers

All of this years speakers are or have worked with operators with a wide range of experience in the fitness industry.  They will explain how to strengthen your community whether you are a multi-site or single site location, a studio or boutique, using social media or GX.

All Sessions Recorded for you.

The recordings of this year's Retention Convention will be available for 48 hours following the event to those registered, so even if you can't attend live you will still be able to review each session and extract the most impactful learnings from each of the sessions. 

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Global retention expert, Dr. Paul Bedford.

"I knew, if I was to run a Retention Convention for 2020,

I wanted to do it differently"

During lockdown I attended so many online seminars that just didn’t work for me. So we decided to try something different.

This won’t simply be a series of talking heads on a screen - we will be delivering a documentary-style event where the presenters will be sharing creative and engaging content to achieve the highest level of engagement and education possible. 

In addition to talking to the camera, speakers may also include interviews with customers and videos of clubs to demonstrate their point. 

All the speakers are or work closely with operators, when you have tackled the problem yourself you have deeper insights and more relevant advice to share. I believe we can learn an awful lot about building communities from these five sessions. 

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Sponsored By


Official Media Partner of Retention Convention

Bringing together speakers from around the world to form a documentary-style event focusing on Turning Customers into  Communities

Amanda Bracks

Award-winning Australian studio owner, Amanda, will open the Convention with her session ‘Making People Feel Like They Belong’, which will enlighten viewers on how to build a tight community of members using fun retention activities, attendance driven competitions, a postcard programme and referral programmes, including examples used during lockdown.

Lauren Moate

Originally from Australia, UK-based Lauren, will explain building communities through the franchise model, with her session ‘Creating a community, not just a club’.

Lauren is currently Learning and Development manager for énergie; where her energy is spent focusing on delivering the best customer service and creating communities at the heart of each of énergie’s clubs. 

Stacey Seward Vandiver

Owner and CEO of US-based group fitness education and subscription brand, SoulBody Fitness. Stacey will lead a session ‘The Power of Community through Group Fitness’ says: “Now, more than ever, group fitness is everywhere…inside, outside, in person and online. I will share how relationships and long-term engagement can be built around awesome programming.”

Marisa Hoff

Named one of IHRSA’s Women Who Inspire in 2019, Marisa will talk about 'Building communities through social media'. Previously Marisa was general manager of Stevenson Fitness, the Californian boutique health club owned by 2019 Retention Convention speaker, Chris Stevenson, where she oversaw club operations, including an NPS consistently in the 90s, retention rates over 70 percent, high active user rates and a booming group exercise programme.

Gillian Reeves

Gillian spent five as Head of Group Exercise at Virgin Active, where she was responsible for the evolution of the brand’s group exercise programmes and developing signature products, before moving to EMD UK, the national governing body for group exercise as Head of Instructor Development.

Now the owner of her own boutique studio, Yoga Hub, Gillian will talk about the differences of building communities across a chain versus a single club in her session ‘Building Communities in Multi-Site Big Box and Micro Studios'

Join us as Retention Convention goes Virtual

3rd December 2020

Register Your Seat Today