So What
So What is the blog of Dr Paul Bedford. Here you will find articles and videos by Paul that highlight the importance of Retention, Attrition and Customer Experience.
What You Will Learn
Learn what the industry is doing and where the health club business is going in order to solve the problem of customer retention
Club Design and Usage
How does club design impact on member experience, equipment choice and club usage
Proactive Productivity
Get ideas that you can use in your business straight away without any capital investment.
Team Development
Access ideas that you can deliver within team meetings and for staff training
“We have a whole gaggle of so called Guru’s striding around the industry – gurus of data, retention behaviour marketing and so on – who make a great living running the industry down and contributing very little to its progress. I should add that the exception to this is Dr Paul Bedford – a true Guru of retention with valuable advice to offer”.
Dave Stalker CEO of Oxygen Freejumping (former CEO UK Active)