Retention Guru

Engage - Retain - Renew


Easy to Access Retention Resources

Self Guided Courses

A series of free and paid, self-guided courses to work through at your own pace. 

Collaborative Online Courses

Our most comprehensive online course combining pre recorded and live sessions.

Live Trainings

Have a tailor made retention strategy developed specifically for your business

Supporting Health  & Fitness operators improve retention, for more than 20 years

Without data your just a person with an opinion. Our data driven solutions help you focus on the areas that have most impact.

You can blindly copy what others are doing or you can build insights for what will work for you.

It all counts for nothing if it doesn't provide meaningful results. We will help you understand what to measure and when. 

"Paul has been a great colleague and friend for many years and I always enjoy his insights, intellect, and support. Having been a keynote speaker at his renowned retention convention and having read his reports and heard his advice I would advise anyone in the fitness space seeking to understand retention to connect with Paul. He is simply the best at what he does."

Bryan O'Rourke, MBA
FIT-C, Executive, Board Member, Advisor, Keynote Speaker, Investor, Author

"“We have a whole gaggle of so called Guru’s striding around the industry – gurus of data, retention, behaviour, marketing and so on – who make a great living running the industry down and contributing very little to its progress. I should add that the exception to this is Dr Paul Bedford – a true Guru of retention with valuable advice to offer”."

Dave Stalker
(former CEO UK Active)

"I have worked with Dr Paul Bedford on many projects in my time working at Life Fitness. Paul has the ability to understand, guide, direct and suggest sensible solutions that can be ground breaking to that organisation. I would have no hesitation in recommending Dr Paul to any Leisure organisation looking to improve member retention or to change the culture within thier organisation."

David Connolly
UK Sales Manager, Life Fitness.

"Dr. Paul Bedford, came to the council I worked for and introduced a number of key measures that were certainly relevant to the base line staff such as myself. After moving from that job I have been using motivational interview and client retention systems that has made my role a lot more enjoyable. Thanks Paul"

Daniel Townsend
Youth and Community Officer at WILLOWS CENTRE TROEDYRHIW



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