Learn how to Become A Retention Expert in your Health Club
Measuring Retention and Attrition
Learn the statistcal measures required to accurately measure health club member retention and attrition.
Understand the fundamental factors that effect member retention
Learn how to avoid the common mistakes operators make when trying to improve retention
Building a Strategy to increase Retention,
Discover how to plan a strategy to improve your health clubs member retention, reduce attrition and improve member loyalty
PhD Induction Process
Learn the induction approach used to improve member retention by 7 months
Techniques to help Member Change Behaviours
Learn how to effectively influence, persuade and change the behaviours of your members.
““We have a whole gaggle of so called Guru’s striding around the industry – gurus of data, retention behaviour marketing and so on – who make a great living running the industry down and contributing very little to its progress. I should add that the exception to this is Dr Paul Bedford – a true Guru of retention with valuable advice to offer”.”