Retention Guru

A suite of classes to turn you into a specialist in Health Club Member Retention.


Retention Guru YouTube Videos

These videos are available on YouTube, but they are also here all in one place. 

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The Black and White Report videos

In these nine videos Dr Paul Bedford describes the results of the Black and White Reports  Video 1 - Intro...

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Retention Convention 2018

The 2018 Retention Convention focus was on the use of technology to enhance the customer experience in the health and...

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All four Retention Conventions (2015-2018) all in one place

2015 Creating Customer Expereinces Speakers  Rob Gregory Rob has been working behind the scenes for years. He ...

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Retention Convention 2015

These are the recordings of all five sessions from the 2015 Retention Convention. Speakers. Dr Paul Bedford, intern...

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Retention Convention 2016

In the very near future your ability (or inability) to compete in the fitness market will be based on you maximizing ...

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Retention Convention 2017

  World-class speakers at 2017 Retention Convention The third Retention Convention took place on the 18th May ...

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Retention Academy

This is my online version of my Retention Academy

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Business Growth Acadmey

Business Growth Academy is for Universities and Colleges  

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Frequently Asked Questions

Each month I get e-mails asking me similar questions so I have made a series of short videos answering the questions....

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Learn how to Become A Retention Expert in your Health Club

Measuring Retention and Attrition

Learn the statistcal measures required to accurately measure health club member retention and attrition.

Retention Fundamentals

Understand the fundamental factors that effect member retention

Retention Mistakes

Learn how to avoid the common mistakes operators make when trying to improve retention

Building a Strategy to increase Retention,

Discover how to plan a strategy to improve your health clubs member retention, reduce attrition and improve member loyalty

PhD Induction Process

Learn the induction approach used to improve member retention by 7 months

Techniques to help Member Change Behaviours

Learn how to effectively influence, persuade and change the behaviours of your members.