The Blog of Dr Paul Bedford

One focus, membership gains

Historically our focus had always been on membership sales, and whilst we had data relating to ...

Feb 20, 2019

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Seven areas of Persuasive Technology to Aid Retention - Part 2

Suggestion– Intervening at the right time The major difference between suggestion and tail...

Jan 30, 2019

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A Randomised Control Trial comparing Two Types of Gym Induction

Retention has been a key business issue in the fitness industry since‚Ä® Dr Melvyn Hillsdon publi...

Jan 28, 2019

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Seven areas of Persuasive Technology to Aid Retention - Part 1

We are living in an age where technology is all pervasive. While we marvel at some of the technol...

Jan 25, 2019

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Best in class, the worst of ideas

Best in class As I travel around the world I see a variety of practices, which I sometimes look ...

Oct 26, 2018

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Not all service is equal

The economic downturn that began in 2008 and has continued ever since has created a market where ...

Mar 28, 2018

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Is technology holding us back

With so much new technology that claims to aid retention are we ignoring what’s right under...

Mar 12, 2018

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Using segmentation to maximise member retention.

This article first appeared in the Fitness Network  Using segmentation to maximise member r...

Mar 08, 2018

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Nothing makes sense anymore.

The health and fitness industry has changed and many operators are struggling to cope with the ne...

Feb 21, 2018

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Retention in Black and White

Measuring retention and its associated factors are a vital element of running any successful heal...

Oct 10, 2017

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Being polite was not really customer service, it was just being pol...

The economic downturn that began in 2008 and has continued ever since has created a market where ...

Oct 09, 2017

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Creating a Community

Just the work ‘club’ creates a sense of community, however many clubs fail to maintai...

Sep 14, 2017

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Unsexy Retention - The Value of a contract

While the topic of contracts may not be the sexiest topic regarding increasing member retention, ...

Aug 31, 2017

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Use the F word more, if you want to improve member retention

The F word here is the not the F word popularised by Gordon Ramsey and Billy Connolly and frequen...

Aug 09, 2017

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Beating the Competition

Do gym competitions or challenges improve member retention or adherence? The thing to consider i...

Jul 19, 2017

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Retention 3.0

  The fitness industry is in the midst of a paradigm shift. Low cost has established itself...

Jun 04, 2017

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Retention, Bad and Getting Worse

I would like to report that Health Club Member Retention is getting better, but unfortuanelty f...

May 07, 2017

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Shaping Up the Figures

The real beginning of our understanding of retention and attrition started back in 2001, when t...

Apr 10, 2017

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Why is it SO difficult to measure Retention and Attrition accurately?

Despite much talk about its importance, we still have no accepted definition or standardised meas...

Mar 15, 2017

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Gym Inductions, are they worth the time and effort

A question I get frequently asked about by operators is, should we continue to provide gym induct...

Feb 17, 2017

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The Rise and Rise of Boutique clubs.

It started  before Soul Cycle, an underground movement with small groups of exercise enthusi...

May 15, 2016

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The other SaaS Model - Software as a Solution

The last five years has seen a proliferation of membership software systems, with cloud-based sys...

May 15, 2016

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Enhancing Exercise Adherence

A key behaviour related to improved member retention is exercise adherence. While retention measu...

May 15, 2016

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