All Episodes
Episodes
Exercise Adherence 2021
In this episode, originally recorded for a webinar I did in 2021, I talk about improving exercise adherence and compliance in exercise programs and how that will increase your retention.
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What's the Difference Between Retention and Exercise Adherence ?
In this short session, originally recorded as frequently asked question for my website, from the types of questions I get asked at conferences and in workshops and this one in particular, What's the difference between...
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What Five Apps?
In this episode originally recorded back in 2015, I talk about a simple strategy of having five recommended apps that staff can learn how to use in your business and offer support to customers in how to use them to...
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Thursday Night is Zumba Night
In this short episode, originally recorded in 2017 for the Fitness24Seven group from Sweden at their annual conference, I talked about some of the things we've learned when we've interviewed customers. This particular...
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Possible Interaction Opportunities
In this episode I talk about possible interactions between staff and members.
When someone visits your facility throughout their customer journey, what are the possible interaction opportunities?
In your customer...
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How Member Values change over time
In this episode I talk about how customer values and the value or perceived value of something changes over time.
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Defining Exercise Adherence
In this episode I explain Exercise adherence and how, when I'm working with operators the importance of a common language. A language that everybody understands what each word means. Often people interchange the...
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Age Effects Retention
In this episode I talk about the impact age has on retention and thereā€™s a really, really striking difference as you go up by age groups and the more we investigate it, in fact every time we've done this analysis...
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Group Exercise and Member Retention
In this session originally recorded at the Move Congress in Budapest in Hungary in 2019, I talk about how over time in our research, we've been able to do more on group exercise research and move it up our top 10...
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Why You Need Clean Data For Your Retention Strategy
It's really really important if you want to make accurate decisions about your business using data, then you need to make sure that data is clean and that's what I talk about in this session.
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Data Mining and the Future of Retention
Data mining is important because we can use data in predictive analytics and as an industry we can use it to help our customers achieve more from their goals but also to stick to exercise more generally.
It also helps...
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The importance of Interaction Frequency
In this short episode I discuss the importance of interaction frequency between staff and members and how it can increase member visits and improve retention.
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